Featured Perfume

Hypnose Senses Perfume by Lancome for Women Eau de Parfum Spray 2.5 oz - $ 55.95
Unveil your sensuality. Discover new Hypnose Senses a voluptuous blend of exotic osmanthus flower and patchouli with a trace of enchanting rose berries. Joyously seductive. And completely unforgettable.

Thursday, June 2, 2011

The Tricks Behind The Perfect Choice of Perfume

A girl or a man passes you by and you hardly gave notice. But as they walk away, a scent so captivating is left behind. You can't resist it and turned you head back. "Who is that," you will ask yourself.

Such are the effects of perfumes. But don't go immediately and buy yourself a set of perfumes. There are a couple of things that you need to consider. Perfumes are as complicated as dresses, shoes and accessories.

You need to get something that compliments your whole character. Check out the various scents and try to determine if they define who you are. Some of the themes or scents available in the market include don't havets of perfumes. head back. "Who is that," you will ask yourself.
NEW YORK - OCTOBER 13:  (L-R) Actress Elizabet...Image by Getty Images via @daylife
Chypre fragrances which gives off a woody, floral, and mossy base and citrus base scents which comprises of fruity fragrances like grapefruit , lemon, or tangerine. Another set of scents are floral which seems to be one of the most popular at present.

Also available are Oriental or amber types. These perfumes give off aromas like musk, vanilla, spice, animal scents and combination of flowers and woods.

One of the best tip in buying a perfume is to relax and don't be hasty. If a new scent came out on the shelves don't go rushing in. Take your time. See, or rather smell, if the perfume is really something that you would like. In trying on some perfume, make sure that you apply just a little on the back of each hand. Then go around your normal business. Eat at the mall or go shopping with friends or companion.

After a while, smell the perfumes on your hand. If you still like the scent then by all means consider buying it. The reason behind this little experiment is that perfumes change over time when applied to your body. Body chemistry differs to each person too. So what might smell good on your friend might not be that great on you. Also, what smell great on you now might not be that good after an hour or two.

Perfumes are made of layers. The first one is the scent you smell after you apply the perfume immediately. This layer gives off the first impressions but fades rather quickly. The middle layer of a perfume consists of the smell of the perfume as it mellows or reacts to your skin or body chemistry.

You can smell this layer in thirty minutes or so after applying the perfume. The final layer is the base and contains the richer scents. It is the main theme of the perfume and it will blend with the middle layer. This smell usually manifests after more than thirty minutes of applying the perfume.

Once the perfume have reached this layer, only then can you really determine if the scent is something that you would like or something that would compliment your character.

If you find out that current market or commercial perfumes don't match your personality, you could always try to make your own perfumes. There are a lot of ways to make your own. You could do some experimentation with perfume oils or essential oils.

You might also find the pursuit as an interesting hobby and might get hooked at the almost endless possibilities of scents or fragrances. The commercial perfumes are made form synthetic chemicals which give off quite different scents from natural essential oils. But to make your own perfume also means to create a scent that is only yours and yours alone.

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Sensuous Perfume by Estee Lauder for Women Eau de Parfum Spray 3.4 oz - $ 62.95
Warm. Luminous. Feminine. A modern new definition of sensuality. Confident and elegant. A rich sensuous core of Molten Woods and Amber, surrounded by atmospheric florals, Pepper, Mandarin Orange Pulp and Honey.

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Sunday, May 29, 2011

Creating a Best Selling Perfume Is All About Branding

For more than a century, people have been using perfume. This is perhaps because soap does not do much except cleanse the body so something else has to be used in order to smell good.

Studies have shown that the demand for perfume has more than quadrupled through the years. This is because of new technology that makes it easier to mass-produce and the branding that goes with it.

Branding from a marketing executive is very important. This is because the name that is given to the new concoction should reach out to the consumer. One of the most effective methods is by getting a celebrity to endorse it and then the rest is history.

Another technique that delivers a heavy punch is the packaging. The shape of the container may take the form of a woman's body or something else that is more appealing. The manufacturers do not always come up with this and at times as a consumer group to help with the brainstorming.
Gucci Eau de Parfum IIImage via Wikipedia
The success story of each perfume ever made was not always made with the help of a celebrity. Some companies relied on advertising to create brand awareness. This is done on television, through billboards and printouts in magazines.

While in the store, sales reps offer free samples to customers and those who are hooked will end up buying it. These strategies should be utilized when making your own perfume line.

There may be different ways of making it but in the end, the entrepreneur will still have to market it in order to make a profit.

So, can someone come up with a perfume that does not smell so good and still perform well because of a celebrity endorsement? The answer is yes. The challenge will be getting someone important to do it because there are those who don’t like the idea of promoting something that the person does not even believe in.

The best thing to do will be to create a perfume that both the entrepreneur and the endorser can live with. The key to everything is the scent. It will take time to learn how to mix the base, middle and top with the right amount of bridge note but those who succeed may be able to make something that the market has not created.

The perfume that the person has created may not be appealing to the young but may sell well with the older market or vice versa. A product test can be done to see where the cards fall so branding can focus on a targeted market.

Eventually, the entrepreneur will be able to figure out the niche of the brand. The only way to get more loyal customers will be to create more variations that will also cater to people in other age groups.

Making your own perfume will require a little knowledge of chemistry. This will take time but after a while, the person will finally be able to have the right formula.

The knowledge needed may come from books or by going back to school. Those who may not have the knack for it may decide to hire someone else to take care of the legwork so the entrepreneur will be busy with the branding side of the business.

Gucci II Perfume by Gucci for Women Eau de Parfum Spray 2.5 oz - $ 62.95
A companion to the original Eau de Parfum, Gucci II is a soft, fruity floral that sparkles with notes of mandarin, blackcurrant, violet, and blackberry, smoothed with jasmine, heliotrope, and cedarwood. Playful, yet elegant.

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Tuesday, May 24, 2011

Making Your Own Cologne

Perfumes have been around for many years. What people tend to forget is that there are different types of these that are being sold in the market. The really basic ones are known as body splash while those that last a little longer on the skin are the Eau De Cologne and the Eau de Toilette.

The Eau de Cologne is considered to be a light perfume. There are a lot of manufacturers that offer this but those who don’t want to spend that much cash can settle for some home made concoctions. Here are some examples.

The first is called Lemon Spirit. The ingredients are composed of lemon grass, lavender and lime essentials. After these are mixed together with some vodka and shaken well, the mixture should be stored for three weeks.

When the time has passed, the bottle should be brought out and at least a cup of distilled water should be added to the cologne and then kept again for another week. This should also be shaken daily and then transferred into a bottle for immediate use.

Another example of an Eau De Cologne is Peace. The only difference between this and other recipes are the essential oils that are used. For this mixture, the person will need Bergamot, Cedar wood and Frankincense.
Floris No 127Image via Wikipedia
After the oils are mixed, distilled water and vodka are added next. This should be stored for more than a month, which is much longer than the other types of perfume for everything to settle before this can be distributed and used.

The process of making colognes is not that different compared to body splashes and Eau de Toilettes. This is because it still needs the three basic notes namely base, middle and top note to put everything together and then requires some volume of alcohol and water to help it blend.

The finished product should be placed in a closed container so the contents do not evaporate.

There are other recipes of Eau De Colognes aside from the two mentioned. By doing some research and with a little practice, the hobbyist will be able to learn everything. Those who are bold enough may even attempt creating one that could be very saleable in the market.

Those who would like to go into business should think about pricing and packaging. It will be a good idea to compute the cost of the materials to determine how much markup can be made.

When this is finished, the person can either offer this to someone who will act as a distributor or sell it straight to the consumer. Those who have capital can rent some space while those who are still starting out can try this online.

Succeeding in the perfume industry will not happen overnight. This is because a lot of companies have been doing this for years so it will take some time to establish the name. The best thing to do is to find out which are the saleable ones and then produce it. A certain portion of the budget should also go into research and development because an entrepreneur cannot always rely on recipes from a book.

The only way for it to stand out is to create new ones so this will be different from the other products also being offered in the market.

Rose The One Perfume by Dolce & Gabbana for Women Eau de Parfum Spray 2.5 oz - $ 63.95
Fragrance Notes: Pink Grapefruit, Mandarin, Peach, Muguet, Bulgarian Rose, Peony, Geranium, Madonna Lily, Plum, Ambrette Seed, Vanilla, Amber, Musk.

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Wednesday, May 18, 2011

Turning A Hobby Into A Money Making Venture

Hobbies are considered to be one way of releasing tension from the body. The person will just have to choose one, enroll in a class and then learn everything there is to know so this can be done at home.

Perfume making is considered to be a hobby. This is because it is very easy to make as long as the ingredients are available. The shelf life may not be that long compared to those produced by various manufacturers but it is a start of something that could be turned into a business.

Here are two examples of perfumes that are easy to make. The first is called Falling Stars. The essential ingredients will be lavender, chamomile and valerian oil. Some vodka and distilled water should also be added to make it blend together.

The second example is called Enchanted. For this concoction, the individual will be using everlasting, peony and sandalwood oil. After mixing the three, vodka and distilled water must also be added into the mixture.
A bergamot orange from Calabria, Italy. Photo ...Image via Wikipedia
One perfume that teens and a lot of women love is called Misty Passions. For this fragrance, the person will be needing some passionflower, ylang-ylang and neroli oils. Just like the other two perfumes, vodka and distilled water are the last liquids needed that need to be mixed.

It takes time for the essential oils, the alcohol and the water to settle. This should ideally be placed in a sealed container and stored in a cool place so the contents will not evaporate into the air.

The settling time is 12 hours. Those who want to keep it longer can also do that because this will prolong the smell on the person. Before putting the liquid into a sprayer bottle, this should be filtered one last time so there won't be any foreign objects that will be getting into anyone's skin.

In the three perfumes mentioned, the individual will notice that there are always three essential oils used. This is because each one acts as top, middle and base note, which serve as the basic foundation of any fragrance.

The use of alcohol and water is important to be able to blend in the different smells that each oil has. Without it, the hobbyist will be unable to come up with the right formula that can sold to a customer.

The last part of making the perfume is the packaging. Presentation is always important so the person should look around for suppliers that can give the sprayer at a reasonable price.

Those starting out can have custom made stickers and then have this placed around the bottle. Those who have more capital can have a supplier come up with an original design to differentiate this product from others in the market.

When everything is ready, the hobbyist can rent a small stall in the mall of have someone sell it. There is also the possibility of offering these perfumes online since a lot of people transact business over the web.

It will take time to create brand awareness but when people spray on a sample and appreciate how it feels on the skin, the sales will start coming in. If business is doing well, the person may even quit the regular job to spend more time with this new endeavor.

Flowerbomb Extreme Perfume by Viktor & Rolf for Women Eau de Parfum Spray 1.7 oz - $ 74.95
Fragrance Notes: Jasmine, Bergamot, White Flowers, Osmanthus, Vanilla Amber

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Friday, May 13, 2011

Taking a Closer Look at Perfumes

If you are interested in making your own perfume for personal use or for a small business, it is first important to understand the difference in terminology. For instance, perfume and perfume oils are two different things. Our modern, store bought perfumes traces its beginnings to perfume oils.

Back in the olden times, perhaps as far back as ancient Egypt, perfume oils per given as special gifts to royalty. Now, with our mass market mentality and lifestyle, perfume oils have degraded down to what we know as perfume which we can buy at perfume counters in our favorite shops and department stores.

The basic difference between the two is in the strength and concentration of scent. Perfume oils are highly concentrated and will yield a purer fragrance that will last much longer than its modern counterpart. This makes perfume oils much more valuable and expensive than regular perfumes.
Essential Oils BoxImage by luxomedia via Flickr
The reason why commercially available perfumes are not concentrated is because the perfume oils are mixed with alcohol to dilute the mixture. Some perfumes however use other body oils as carriers to maintain that long lasting fragrant effect. This particular information is important to note so that when you make your own perfume, you can be guided as to what type of substance would be preferable to mix with the perfume oil to be able to suit your needs.

For instance, if you will be using the perfume for personal consumption, you might not want to scrimp on yourself do away with carrier substances altogether. However, do take note that in some cases, individuals find that they develop allergic reactions to the high concentrations of essential oils so it is prudent to use just a little on your skin. After all, a little is all you need.

Perfume oils, because of its concentration and merits may fetch a higher price than regular perfume. If you are making your own perfume for a small business, you might decide to make the right blend of perfume oil and carrier substance without compromising too much purity of the perfume oil. This will help you gain an edge over other perfumes and aid you in making a profit.

When you make your own perfume, it is important to test your product first on a lot of different types of people using different types of formulations as control. You see, perfume oils and its perfume version may smell differently on the same person. As you know, scents react differently on different body chemistries so not one scent will smell exactly the same on different people. This part of the production procedure is important only if you intent to sell your own perfume commercially. Otherwise, it is quite easy to figure out the right scents for you personal use with a few personal tests.

Another things to test and experiment on, is the blend of different perfume oils to create unique fragrances. The right fragrance of course is the scent that's right for you. To find the right blend, you will have to do some experimenting. Once you get knowledgeable about the different properties and scents of the different perfume oils, you can easily figure out which types of scents go well together and produce a wonderful fragrance.

Last you will need to think of packaging. Whether the perfume will be for personal or commercial use, you need to make sure to use the right packaging that won't compromise your product.

Roseberry Perfume by Les Parfums De Rosine for Women Eau de Parfum Spray 3.4 oz - $ 84.95

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Sunday, May 8, 2011

Entrepreneurs and Companies Do The Same Things When Making Perfumes

Ever heard the line, "good things come in small packages?" It takes time to create the right scent so this can be placed in a bottle and sold to the public. This is the answer anyone in the industry will give when asked about the road to success in this business.

Making your perfume is not that difficult to make. The entrepreneur can try this in the kitchen with a little knowledge of chemistry to distinguish one note from the other so the right amounts can be mixed together to get the right smell.

The process is quite slow. After pouring a few drops of the base, it is time to put in the middle and top notes. Although beginners should distribute the three evenly, the biggest trick in creating a perfume is knowing which note should have a little more than the others.

The person will also have to add a bridge note and a little alcohol to help it blend together. The container should be shaken then smelled until the right mixture has been found then stored in a cool and dry place for the next two days.

Perfume makers have the option to store this for more than 48 hours to create a longer lasting smell. When this is taken out, water should be added and the contents should be filtered so only the liquid will be seen in the colored bottle.
Calvin Klein in London used human models in it...Image via Wikipedia
The technique of making homemade perfume is not that different to what large companies are doing. This is because research and development is first done in the lab and it is only when the concoction is approved that these are made in large numbers.

The next phase will be the packaging. Entrepreneurs may not have a lot of capital can use small plastic bottles that comes with a sprayer on the top. Companies on the other hand may have a division to do this or hire a contractor to produce these in different shapes.

When everything is ready, the marketing side of perfumes comes in. This is the make or break part of the business as the person and the company will soon find out if the market will accept it.

The person will give free samples out to friends and hope these people would be interested to buy it. Those who are bold can even present this to some retailers that would like to add this to its inventory.

Companies who have been doing this for years may have a product launching and offer these as giveaways with the hopes of good sales in the coming months. There will also be a flood of advertisements through the use of billboards, magazines and television.

The approaches are different due to budget constraints but the objective is the same. This is to create a perfume that the consumer will appreciate and buy.

There will be times that some of the perfumes will not perform just as well as the others. Obviously, there was something wrong so the entrepreneur and the company will have to go back to the kitchen or the lab and come up with another formula that will do much better than the previous one.

Both should remember that it is with patience and perseverance that anyone can be successful.

Beauty Perfume by Calvin Klein for Women Eau de Parfum Spray 3.4 oz - $ 78.95
Fragrance Notes: Lily, Absolute Ambrette Seeds, Jasmine, Cedarwood.

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Tuesday, May 3, 2011

Make Your Own Perfume Kit

People who often go to the department store will surely notice the various perfumes sold on the display shelf. It is not rocket science that enables various companies to do it. This simply requires the proper training and tools on hand to make this happen.

The first to get is the perfume kit. This is available in stores and online that will cost about $30 to $40 a piece. People who find this expensive can make one buying the items separately.

Perfumes are made of water, a little alcohol and the essential oils. The person can go to the store and smell the scents to find out which ones are the best to get and then bring it home.
Glass vial containing Geranium Essential OilImage via Wikipedia
Aside from the liquids, the individual will also need some medicine droppers and roller bottles to contain it. The last thing to complete the perfume kit is the bag.

The person can use an old handbag or a small box to store everything, which is also easy to carry. This will allow the hobbyist to bring all the materials to class and learn the different types of perfumes that are worth making and saleable in the market.

The individual will notice later on that some of the essential oils used in making perfumes are also the same ones being used for aromatherapy. In fact, lavender, which is both a top and a bridge note, is effective in treating anxiety and stress.

In time, the person will be able to learn the different types of perfumes and how to make each one. There are different scents that other companies have not yet even thought about which will be great to experiment on.

The individual must remember that each product must be stored in a cobalt blue or amber glass bottle because the contents will be damaged should these be exposed to sunlight.

Those who feel ready to turn this thing into a business will need more than just a perfume kit. The individual will need more space to stock up on the essential oils and the other materials to make this in vast numbers.

One way to check if the perfume is just right is to give samples to friends and family members. The comments these people give can provide insight on what areas to improve on before the entrepreneur decides either to sell this straight or supply this to someone else.

Another way to make money if there is not enough capital yet will be to make homemade perfume kits and then sell these to someone else or online. Surely, it won't cost that much to make as long as the person knows some cheap suppliers so enough profit can be made to eventually start selling the perfumes.

The best way to start will be to give the homemade perfume kit to friends and family members as gifts. These people may also be interested in learning the secrets of perfume making or even partner up to start the businesses.

Having a perfume kit could be the start of something big. It is up to the individual whether to make this happen or just do this as a hobby. After all, the person may not have the technology or the training in chemistry to compete in the big leagues.

Dior Addict 2 Perfume by Christian Dior for Women Eau de Toilette Spray 3.4 oz - $ 78.95
Fragrance Notes: Bergamot, Grapefruit, Orange, Freesia, Lily of the Valley, Lotus Flower, Pineapple, Watermelon, Grenadine, Sandalwood, White Musk.

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